Jay Bingleman
Manager, Packaging Design, CTC
“Jeff’s ability to manage large complex projects while still maintaining and referencing the original parameters proved invaluable, often resulting in significant savings of time and money.” (more)
Canadian Tire
Peter Blackwell
(past) V.P. Marketing, CTC
“Jeff is a true master of his craft. He was a valued partner in helping us tackle the graphic reinvention of Canadian Tire’s multi-billion dollar Private Label portfolio.” (more)
Nine Brands in Two Years!
Canadian Tire was on a mission. In order to rationalize their in-house brands, they created some new ones while eliminating and refreshing others as part of their competitive strategy. In two short years, four new brands were launched and five brands were completely overhauled. While we're not sure if this is a record for retailers, we think it must be!
